ProductTank Birmingham - Thursday 22nd March 2018


(Keji Adedeji) #1

How to define,identify and segment ‘great market’ opportunities

Hi Product People,

Thanks to all who attended our February ProductTank, we had one of our best ones yet and we’d like to keep up the momentum.

We’re excited for our March event with our speaker Iain Acton, a Startup Growth Consultant, investor and co-founder of Disruptive Lemonade in 2012. He specialises in identifying successful beachhead strategies through market sizing and market segmentation. He has developed specific qualitative and quantitative methods for customer data gathering and visualization of customer pain points. Iain also has run several incubators in Birmingham and supported several accelerator programmes.

A ‘great market’ is a market with a large number of customers who are underserved and need to be fulfilled. However, there are often many different segments in a market that are being underserved in different ways. This talk will share an example of one of Disruptive Lemonade’s recent projects to illustrate the steps and methods of quantifying and sizing a market. Finally, it will also explain how we selected attractive underserved segments in that market.

This month, we are kindly being hosted at the offices of our friends at Prodlytic.

We hope you can join us and look forward to seeing you. Please RSVP on our event meetup page.


(Will Grant) #2

Looking forward to hosting again. Here’s directions info for those attending:

Some directions to get into Prodlytic HQ:

  1. Head here: https://goo.gl/maps/XfpbQGg8oUs
  2. Enter the passage to the left of the Rectory bar
  3. Block B (green sign)
  4. First floor, ‘Studio 9’